3 Ways Merchants can Create a Sense of Urgency
We all fall victim to procrastination; it is very tempting to put off things today, that we think can be done tomorrow. Unfortunately, this common tendency affects e-commerce conversion rates, as many...
View ArticleWatch out for gateway costs
Lee Blue gives a thorough explanation of what business owners often overlook when they make decisions about accepting card payments. Getting a merchant account and a payment gateway tied to it looks...
View ArticleCredit Card Processing: What Very Small Businesses Need to Know
For small businesses the decision to accept credit cards is not always as simple to make as many companies that facilitates payments claim. From the difficulty of getting approved for a merchant...
View Article10 Must Know Image Optimization Tips
Good guide on image optimization for new retail business owners as well as for seasoned retailers from Shopify. Very helpful for getting noticed by search engines and helping with sales.
View Article4 Online Shopping Myths Busted
There are some major assumptions that drive retailer strategy that don’t have a basis in reality, according to some recent analysis from McKinsey & Company. According to some recent McKinsey survey...
View ArticleIs Social Login Better than Guest Checkout?
According to 2014 research by BlueResearch, 42% of shoppers would make more purchases online using their smartphone or tablet if a retailer uses social login. 51% use it when it’s an option. But...
View ArticleDIY Product Photography Tips: How to Easily (And Affordably) Capture...
Product Photography Tips: Use this simple DIY method to create professional product photography. DSLR and Iphone photography tips are included to help you produce good images with whatever tools you...
View ArticleAccepting Credit Cards: 5 Myths About EMV Clarified
If you haven’t heard already, you may be hearing the term “EMV” a lot more in the coming months, especially if you use point-of-sale (POS) devices like swipers or phone card readers. As with any...
View Article9 Ways to Write Product Descriptions that Inform and Persuade Your Customers
The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy. However, entrepreneurs and marketers...
View ArticleClothing Photography 101: How to Take Beautiful Apparel Product Photos
High quality product photography is essential for apparel ecommerce. For many customers, you need more than just a great product description—your images will determine whether or not they buy your...
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